Dad, husband, manager, designer, mentor, and sometimes developer.

9 pet projects with 30k+ users: Figma, Amazon, TripAdvisor, SimilarWeb, Harvard University, Yandex, Design System of Canada, etc.

Creating Impact Since Forever

How It All Started

I've been passionate about creating and inventing since childhood. My journey began with designing and crafting various solutions - from furniture to household appliances. I worked with lathes, soldered circuit boards, drew furniture blueprints, and built working prototypes. This hands-on experience with physical creation naturally evolved into digital adventures, where I launched my first website at age 11. My digital adventure kicked off with Assembler.

Shaping User Journeys

Since 2008, I've been shaping user experiences across various fields, from corporate sites to banking apps and chatbots. I even crafted a POC for a uranium marketplace. My portfolio spans diverse sectors and business models including B2C, B2B, B2G, and C2C segments, collaborating with major organizations like Rambler, VTB Insurance, Leroy Merlin, Uranium One, Gazprom Neft, Baby.ru, Kapital Bank (Netty award), AGBank, Central Bank of Azerbaijan (Netty award), Pasha Insurance, Expressbank, and others.

My experience covers a wide spectrum of products: from internet banking and e-commerce platforms to social networks and digital wallets. I've developed solutions for document flow, loyalty systems, insurance platforms, and communication tools. Each project, whether it's a CRM system, analytics platform, or trading solution, has enriched my understanding of user needs and business objectives.

Brand Makeovers

I specialize in rapid brand transformation that delivers immediate impact. My approach combines data-driven insights with creative innovation to ensure brands resonate with their target audience. By carefully analyzing market trends and consumer behavior, I develop strategic visual narratives that help brands cut through the noise. I focus on creating cohesive brand experiences that work across all touchpoints - from digital platforms to physical presence. This comprehensive approach ensures that each brand not only stands out visually but also builds meaningful, lasting connections with its audience.

Playing with Creativity

Creativity, interactivity, and animation are fundamental elements in my approach to user experience design. I believe these elements are not just decorative features, but powerful tools that make user interactions both engaging and meaningful. Through thoughtful implementation of these elements, I transform complex concepts into intuitive, enjoyable experiences that users can easily grasp and remember.

Tech Adventures

I've dabbled in PHP, Node.js, Java, Go, Python, and more, from the days of Backbone and Angular 1.0 to today's React and Vue. This mix helps me bridge design and development. My journey includes deep expertise in Adobe Flash before its sunset, crafting interactive experiences and animations that were ahead of their time.

I've designed custom data models, built proprietary CMS solutions, and developed project bundlers before tools like Create React App existed. My hands-on experience extends to SVG animation and Canvas implementations, allowing me to create rich, interactive visual experiences. This technical versatility enables me to approach projects with both creative vision and practical implementation knowledge.

Product Creation Experience

Having hands-on experience in building products from scratch is crucial for a manager in our field. I've developed 9 independent products, primarily tools for designers and developers. This experience has been invaluable in understanding the full product lifecycle - from ideation to market launch, from bootstrapped projects to well-funded initiatives.

This practical experience enables me to adapt quickly to various scenarios: whether we're launching a new venture or scaling an existing product, working with limited resources or managing substantial budgets. It's about being flexible and effective regardless of constraints, knowing when to move fast and when to build for scale, and understanding the real-world implications of technical and business decisions.

Growing Together

Manager since 2011, I've been dedicated to fostering growth in both individuals and organizations. My approach combines strategic leadership with practical skill development, creating environments where innovation and continuous improvement thrive. Through hands-on experience and collaborative learning, I've helped teams and businesses achieve sustainable success and meaningful transformation.

Creating and leading high-performance teams
Implementing effective training programs with limited resources
Creating an environment that promotes exploration and regular growth
Developing genuine empathy in user and team interactions

The Big Picture Approach

My comprehensive understanding of the development spectrum enables me to bridge the gap between design and implementation. This holistic perspective allows me to create solutions that are not only technically sound but also aesthetically pleasing and user-friendly. By integrating design thinking throughout the entire product development cycle, I ensure that every decision serves both user needs and business objectives.

Implement comprehensive and practical solutions
Integrate design thinking at all stages of the product development cycle
Create solutions that work effectively for both users and business goals

Core Values & Principles

My approach to work and leadership is guided by a set of fundamental values and principles. These aren't just words on paper – they're the driving force behind every decision I make and every project I undertake. They shape how I interact with teams, approach challenges, and deliver solutions.

People first, always, in every decision, ensuring needs are prioritized
Design mindset, focusing on solutions that enhance experience
Consensus, ensuring all voices are heard and valued
Transparency and openness in all communications
Responsibility, taking ownership of outcomes and actions
Every mistake is a growth opportunity and a learning experience
Proven solutions instead of blindly copying competitors
If you can help, do it regardless of your responsibilities
Quick actions, avoiding unnecessary bureaucracy and delays
Help and ask for help — that's how brilliant ideas emerge

Life Outside Work

I'm a proud father of two amazing daughters: Eva and Thea. They bring immeasurable joy and purpose to my life. And I'm blessed to have Uliana, my incredible wife and true partner, by my side. She is the heart of our family, a constant source of love, support, and inspiration.

Beyond work, I'm deeply involved in music production and sound engineering. In fact, back in 2011, I even had my music released on labels in the USA and Czech Republic. My past experiences in theater, football, swimming, fitness, karate have enriched my life. I even learned sambo from filmstrips! These diverse interests not only broaden my perspective but also help me integrate seamlessly into any team or project, both professionally and personally.

In art, I'm drawn to Expressionism, Geometric Abstraction, Minimalism, Post-Impressionism, Suprematism, Constructivism, and Op Art. I have a particular fascination with ornaments and kaleidoscopes, often experimenting in these styles myself. Unlike design, art's subjectivity provides a perfect outlet for clearing an overloaded mind.